The Fitness revolution
Fitness in London used to be really inaccessible – only for the rich and famous. You would see celebrities like Madonna coming out of exclusive gyms and super models working out with personal trainers – knowing that you’d never be in that league. Us mere mortals would be dragging ourselves to ‘chain’ gyms – making ourselves bored by constant treadmill work and using those weird weight machines, that never actually seemed to do much anyway.
But then the fitness revolution came – accessible gyms started to pop out – like Barry’s Bootcamp, Frame, Barrecore and Project Fit. And all of a sudden they were competing against each other, giving us discounts, different classes to choose from and workouts which actually started to challenge us and change our bodies.
And services like Class Pass came along too, which basically meant the whole of London was our gym – double yay! With just one monthly gym membership you get to visit 100’s of gyms round London – what’s not to like?
And do you know what the best thing is, it’s made the chain gyms sit up (pun intended) and listen – they’re putting on better classes, changing up instructors and even lowering their prices. They’re shaking in their boots and worried that these little gyms will take all their customers.
So now we have choice, and a lot of it – which is never a bad thing. So use your choice wisely – go fourth and squat in that cute little HIIT gym, positioned amazingly near your work or accomplish that downward dog in your local Virgin Active. But whatever you do, do it knowing that a couple of years ago this sort of fitness wouldn’t have been possible – well unless your name was Gwyneth Paltrow of course!
Sarah writes about London fitness on her blog Push Ups and Pedicures.